Wizard Brain Trust: Fractional CFO, Marketing and Business Advisors
Hire the missing piece of your business on a fractional basis. The Wizard Brain Trust is Building Business U’s team of specialists for Orlando and Florida owners.

What is fractional employment of the Wizard Brain Trust?
Fractional employment means hiring an expert (such as a fractional CFO, marketer or lead generation specialist) for only the hours you need. Chris Poff identifies the skill your business is missing, then brings in the right Wizard Brain Trust specialist so you get expert help without a full time salary.
Regular one on one meetings and a strategic look at the weak links holding back growth are just the beginning. Whether the gap is funding, a faulty business model or a management team missing a critical skill, the Brain Trust fills it.
- Regular business coaching is a standard part of the Brain Trust
- Specialists step in only where your business needs them
- Chris keeps every specialist tied to your overall plan
Which specialists are in the Brain Trust?
Pick a specialty to see what they help with.
Fractional CFO and accounting
Cash flow, forecasting, pricing and lender ready financials, part time.
- Cash flow forecasts and budgets
- Pricing and margin analysis
- Lender ready financial statements
- Bookkeeping clean up
Funding and credit partners
Specialists in SBA, bank and alternative funding.
- SBA and bank loan options
- Credit building strategy
- Alternative and equipment financing
- Funding for real estate
Marketing
Brand, website, social media and paid marketing strategy.
- Brand and messaging
- Website and social media
- Paid advertising strategy
- Campaign launch plans
Lead generation
Systems that bring qualified prospects to your door.
- Lead generation systems
- Follow up and nurture
- Tracking what works
- Referral programs
Business development
Partnerships, sales process and training to grow revenue.
- Sales process and scripts
- Strategic partnerships
- Sales training
- New markets
Business brokerage
Help buying or selling a business, including valuation.
- Locating businesses for sale
- Valuation guidance
- Preparing a business for sale
- Buyer and seller representation
Financial planning
Planning for wealth and life after a sale, with licensed pros.
- Wealth building plans
- Planning for life after a sale
- Licensed professionals
- Coordination with your CPA
Virtual assistants
Admin and day to day support so you get time back.
- Inbox and calendar
- Customer follow up
- Data entry and admin
- Day to day support
Partner on Call
Chris as your on demand strategic partner.
- Up to 2 hours with Chris
- Monthly accountability
- Second opinions on big decisions
- See CEO on Call
How does working with the Brain Trust work?
Free evaluation
Chris reviews your business and pinpoints the gaps that are handcuffing growth.
Right specialist
You are matched with the Brain Trust member who has the skill you are missing.
Only the hours you need
Work is scoped up front, with Chris keeping it tied to your plan.
Brain Trust questions
What owners ask about fractional specialists.
More answers on the FAQ page, or call or text 407-908-8023.
What is the Wizard Brain Trust?
The Wizard Brain Trust is Building Business U’s advisory team. After Chris Poff finds the missing piece in your business, you can bring in a specialist from the team on a fractional basis instead of hiring full time.
What is a fractional CFO?
A fractional CFO is an experienced finance leader who works part time for your business. They handle cash flow planning, forecasting, pricing and lender relationships for a fraction of a full time salary.
How much does a fractional specialist cost?
It depends on the specialist and the hours you need. Chris scopes the work with you first, so you only pay for the help your business actually needs.
Do I have to hire a specialist to work with Chris?
No. Coaching and consulting with Chris stand on their own. Fractional specialists are an option when a skill gap is holding the business back.
Are Wizard Brain Trust specialists in Orlando?
The team serves Orlando and Florida businesses. Much of the work happens remotely, so specialists can support you wherever you are.
Find the missing piece of your business
Book a free business evaluation. Chris will look at your goals, numbers and roadblocks and tell you the next step that makes sense.